Eppo Inc., a startup that helps software teams test how well new features resonate with users before releasing them, has raised $28 million in Series A funding. The company detailed today that ...

LONDON--(BUSINESS WIRE)--Glassbox (TASE:GLBX), the leading provider of digital experience analytics for web and mobile applications, today announced its acquisition of A/B testing technology from ...

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SUNRISE, Fla., June 11, 2019 /PRNewswire-PRWeb/ -- Today FeaturedCustomers released the 2019 Summer A/B Testing Software Customer Success Report to give prospects better insight on which A/B Testing ...

Brooks Bell, an agency dedicated to conversion rate optimization and personalization, has overhauled its illuminate experimentation program management software and made it available for free.

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Artificial intelligence will dramatically increase the pace of software development and make continuous delivery routine. Processes and roles will need to evolve, especially testing. Software delivery ...